Table of contents
- Why is blogging useful for your website?
- How do I get people to read my blog posts?
- How do I get regular readers to my blog?
- What do I need to remember when blogging?
- What are the potential pitfalls of blogging?
- What further benefits come from blogging?
Why is blogging useful for your website?
Blogging is a great way to build a relationship with potential customers and to get them to invest in your website and brand. There are 346 million people reading blogs throughout the world, that’s a huge potential audience that goes well beyond your local market.
Did you know that businesses that prioritise blogging are 13x more likely to achieve a positive return on their efforts than those who do not? That said, the way in which you achieve this and what you include could make or break your potential and current customers commitment to you.
Let’s not forget the power of free marketing for your blog, every drop of free advertising for your blog boosts your results. Social sharing can result in more leads when compared to blogs that don’t have social sharing options, even in competitive B2B markets. Sharing really amplifies the power of your blogging investment and matters in both B2C and B2B environments.
It’s also well known that people frequently share blog posts simply to help others, even if they are well informed themselves on the subject. A blog is a great source of shareable content on your website that can provide you with a large increase in traffic to your website.
How do I get people to read my blog posts?
To keep your audience’s attention you need to post quality content that adds value. You can’t expect customers to invest in your business if you haven’t put the time and effort into providing them with content worth reading.
Make sure that you invest in a blog that;
- stays on track.
- looks tidy.
- informs, educates or entertains your reader.
We all know what it’s like to trawl through pages and pages of text to try and find the information we actually need. If we’re being honest we usually give up part way through, unless someone makes it easy for us to find exactly what we’re looking for.
The last thing you want is for potential customers to arrive at your website, leave simply because you waffled and never return again. Give your customers access to what they need in the most user friendly way possible. Make sure you treat every visitor to your website with the same respect as you do a paying customer.
Ensuring that your blog is useful and easy to consume builds loyalty and trust. Expect more people to read and return to your blog posts and ultimately increase the chance of them becoming a paying customer.
If you’re looking for more information about how to write great content then take a look at this recent blog post. Click here
How do I get regular readers to my blog?
Businesses with blogs get 97% more links to their websites. To keep people engaged you need to build a level of trust with them. You do this by knowing your target audience and coming up with creative ways of ensuring that they get the content that they want and need.
Being timely with this will keep people regularly using your website and the wider you share your blog, the larger your following will become.
What do I need to remember when blogging?
It’s predicted that 31.7 million bloggers will exist by 2020 so you want to ensure your blog stands out from the crowd. It helps to plan ahead with your blogging and a good way to do this is to set some goals, for example:
- Blog to a regular schedule (e.g. 3 blogs a week).
- Have an aim in mind (e.g. increasing traffic).
- Decide how you will achieve this (e.g. share on social media).
- Ensure your writing style is consistent (e.g. same style and tone of voice).
In today’s market, blogging is essential to gaining traffic to your website. Even if your website performs great, blogging provides you with an opportunity to communicate with a stream of new people that could potentially become your future customers.
What are the potential pitfalls of blogging?
Blogging takes both time and effort to sustain. You will need to allocate time to write content and to share your blog on your social channels. Then there’s your graphics and getting your blogs to rank. Don’t forget you also need to respond to your audience, the best blogs are a two way conversation not a platform to preach.
Blogging takes a level of commitment which may or may not be achievable for you, alongside all the other day to day tasks of running your business. Keep in mind that the likelihood is that the busier you get with your business, the less time you will have personally to work on your blog.
It’s also worth emphasising that blogging isn’t an instant win, you should expect to see a return after 3-6 months. Though it’s not uncommon for it to take a year to establish a strong blog with a loyal readership and a traffic volume that is worth monetising.
You may find that you need to delegate blog tasks or consider outsourcing blogging as a whole. 45% of businesses hire a business to manage their content creation. If this option is right for you then it may free up some time that you need to allocate to other tasks whilst you still reap the rewards of blogging.
What further benefits come from blogging?
The great news is that Google loves high quality content so the more you invest in your blog, the more it will pay off. 81% of people use Google to research before they purchase. Catching potential customers during this important research phase gives you a head start on the competition.
Google favours websites which post content regularly. Google is huge with over 100 billion searches a month, like any other business relationship it’s important that you nurture it. Deliver great content on a regular basis and Google will begin to trust your site, seeing your organic traffic grow.
If you want to know more about how to SEO your website then click this link
Creating a blog on your website and prioritising it allows you to build a relationship with your target audience. Having a great blog alone however is not enough. You need to promote your blog using more than Google search, social media is a great source of additional traffic to your blog. Treat blogging as part of your marketing budget, it’s crucial to increasing customer volume and loyalty.
Set your goals for your blog and plan your content around them. Remember:
- Ensure your blog is easy to navigate.
- Write content that is useful, concise and meets the needs of your reader whether they are paying or not.
- Be creative to keep potential customers returning to your website.
Do this consistently and you will start to see steady increases in traffic and your opportunities to sell. If you find this difficult, or if blogging takes up too much of your time, we suggest delegating or hiring some help.
We would be happy to discuss your options with you, click here to contact us