How To Write Great Content That Both Your Readers And Google Will Love

Writing content that your readers will both enjoy and find informative isn’t easy.  If you’re going to create a successful blog however it’s of huge importance, more so now than ever. Great content isn’t just about pleasing Google whilst cramming as many keyword phrases in as you can. There’s much more to learn, find out what you need to know to take the content of your website to the next level.

What does good web content look like?

What good web content looks like

Writing website content is not the same as writing a novel or any other form of print, most of the time web content is read quickly and scanned so only the important parts will really stand out to your ready.

As the content will be read quickly it’s often better if you write shorter, more concise and easy to read content. You will often find that content on websites has shorter paragraphs and displays strong and easily understood subheaders, this allows for skim readers to easily pick out the information they require.

Also as can be seen in the previous paragraph using techniques like bolding key points to make them visually more apparent can really help your reader to consume the information.


What should I avoid?

Bad web content is a nightmare! Having content on your website that simply isn’t up to scratch can destroy your online presence.

Readers will simply head straight back to google to search for something that is more easily read. You may have written a beautifully descriptive yet unfortunately long-winded article on a relevant topic. This doesn’t mean it deserves to rank, it may look at home in any book but unfortunately, this isn’t what web readers are looking for.

Avoid where possible;

  • Long padded out sentences – don’t leave your readers syphoning through huge long sentences to find the information they need, web readers simply won’t do it.
  • Paragraphs that cover more than one topic area – Again content on the web is often read very quickly, make it easy to find the information.
  • Putting important information at the end of your content – This will not make readers continue on to the end of the article it will instead put readers off.
  • Writing content that solves more than one problem – make each piece of content for one person with one problem, you can’t write for everyone in each article.
  • Not doing your homework – research is the key to most good articles, even if you know your product make sure you research what you are saying.
  • Not having anyone else read your article BEFORE posting – proofreading is essential, after staring at your article for a while you become used to how it reads, any mistakes and even grammatical errors. Always get someone to proofread your content and don’t solely rely on spell checkers helping you out.
  • A lack luster  headline or title – This is the first thing that indicates to your readers what your article is about and is the difference between them clicking and not.


What do I need to do to improve my website’s content?

How great content is writtenYour content is what determines whether people that land on your website return more than once. If you want people to love what your doing then make sure you are doing the following;


    • Write content that is valuable – No matter what type of website you have your content should be useful, it should solve a problem, educate, inform or entertain r depending on the nature of your website.

      No matter what your website remember people only ever read content for a reason, think about what this is and write for that purpose.
    • Write conversationally – Write each article as if you were sat with your reader talking to them, although avoid slang and cursing if you wouldn’t represent your brand that way if you were face to face.

      In addition, using words such as “you” or “we” will help to build trust, there is nothing more unsettling than reading something that feels like an assignment, impersonal and stiff.
    • Be transparent and honest – Don’t write anything that MIGHT be true, be sure of your facts and allow the reader to form their own opinion based on the truth. You will very quickly lose credibility if you start sharing untruths to meet your aims.
    • Include CTA’s (Call to Action) –
      Call to ActionInstruct visitors what you want them to do next. That could be “Contact us now to discover more” or “Click here”.

      You could even present them with more content for them to enjoy to help keep them on your website.
    • Write everything shorter than usual – Make your sentences shorter, your paragraphs shorter and everything overall more compact. This allows faster reading and fact-finding.
      We live in a busy world where time is precious, make it easy for anyone to find the information they’re looking for.


Great content isn’t impossible to write, it’s is just very different from how most of us write on a daily basis.

Make everything short and punchy. Try and ensure it’s fun to read. You do not want your readers having to sift through to find important information, so make it clear what you’re saying.

Most importantly if you’re a business check your facts, make sure what your saying is true, your readers will quickly distrust you if you start telling lies simply to sell your product.

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